At Vacation Resorts International, our most important goal is satisfaction of the Resort's vacation owners and guests. The owners and guests are our customers. Owners and guests are the most important people in the world. Let's face it -- without them, we would not be here.

1. RESORT OWNERS AND GUESTS are the most important people in our business, whether we are dealing with them in person or over the telephone.
   
   
2. RESORT OWNERS AND GUESTS are not dependent on us. We are dependent on them.
   
   
3. RESORT OWNERS AND GUESTS are not an interruption of our work. They are the purpose for it.
   
   
4. RESORT OWNERS AND GUESTS favor us with their patronage. We are not doing them a favor by serving them.
   
   
5. RESORT OWNERS AND GUESTS are a part of our business. They are not outsiders.
   
   
6. RESORT OWNERS AND GUESTS are not cold statistics. They are human beings with feelings and emotions like our own.
   
   
7. RESORT OWNERS AND GUESTS are not someone to argue with or match wits with.
   
   
8. RESORT OWNERS AND GUESTS are people who bring us their wants. It is our job to fill those wants.
   
   
9. RESORT OWNERS AND GUESTS are deserving of the most courteous and attentive treatment we can give them.
   
   
10. RESORT OWNERS AND GUESTS are the life blood of our business.